One Giant Leap Deserved Another
Cole Haan, the iconic American lifestyle brand and retailer, announced the release of its latest breakthrough product, the ØriginalGrand Ultra, the future of men’s dress footwear. Following in the footsteps of the iconic ØriginalGrand, the first true combination of innovative technology and traditional craftsmanship, Cole Haan continues to lead in the performance lifestyle category that it pioneered.
Designed with next-level technology in mind and inspired by observing astronauts weightlessly walking on the moon, ØriginalGrand Ultra is the latest product in the disruptive line of Cole Haan men’s footwear, and the next great leap forward in comfort. With two silhouettes, a Wingtip Oxford and Plain Toe Oxford, the ØriginalGrand Ultra incorporates enhanced cushioning, delivers instant fit, superior energy-return and an ultra-lightweight construction that all adds up to out-of-the-box all-day wear-ability.
“Our weight on the moon is just 16.5% of what it is on earth. You could jump six times higher. You could hop off of a building and land softly. With this inspiration in mind, we knew we were delivering not just an evolution of one of our iconic dress shoes – but a Space Oxford built for the boardroom of the future,” said David Maddocks, Chief Marketing Officer & GM Business Development at Cole Haan.
Both the ØriginalGrand Ultra Wingtip Oxford and ØriginalGrand Ultra Plain Toe Oxford were developed with Cole Haan’s Grand 36Ø Design & Engineering System. A high-volume dual-density GRANDFØAM footbed provides a soft initial feel, followed by plenty of energy return on each step the wearer takes. Additionally, an internal stretch bootie wraps his foot in a cozy, sock-like feel, while padding at the shoe’s tongue and heel conform for great fit and no break-in required. Every component from the upper design to the foam density is optimized to reduce weight, so he can go further than ever.
“In our design process, we stayed true to the icon that pioneered what modern dress footwear has become, while from the inside out truly revolutionized this seminal style for today,” adds Cole Haan’s Chief Creative Officer, Scott Patt.
The ØriginalGrand Ultra collection is available on ColeHaan.com, US retail locations and select international Cole Haan stores on February 6, 2020. Both the Wingtip Oxford and Plain Toe Oxford are priced at $180, and available in extended sizes and widths.