“Shared Moments”, Mango’s AW19 Campaign, Reflects the Intimate Nature of Moments Spent Together
Mango presents Shared Moments, the new campaign for the Autumn/Winter 2019 season. The images and the video were captured by the iconic British photographer Glen Luchford, the author of emblematic images throughout his career spanning three decades in the fashion world.
The mixed campaign stars Anna Ewers, Rebecca Leigh Longendyke, Kaya Wilkins, Mathias Lauridsen and Hugo Sauzay, who give character to a story with a winter theme in which the landscapes of Scotland serve as a backdrop.The cult Scottish singer Donovan features in the soundtrack of the campaign video with his 1968hitHurdy Gurdy Man.
The garments in the Woman collection, of Bohemian inspiration, have been created from ecological and recycled materials
Shared Moments continues the concept of togetherness present in the brand’s communication, and accentuates the spirit of community through a video and images that highlight the intimacy and naturalness of moments spent together.In the coming weeks, this idea will be reinforced through Mango’s social networks.
The pieces in the women’s line were created using ecological or recycled fabrics such as virgin wool produced in sustainable energy companies, TencelTM, recycled georgette, organic cotton and sustainable LyocellTM.The designs, with a Bohemian air and inspired by travellers, appear in an autumnal range of brown hues, neutral colours and check prints and Indian batik patterns in dresses with a retro air, romantic blouses, midi and pleated skirts, comfortable maxi-coats and knitted capes, and barrel-style trousers.Accessories such as high-length and cowboy boots, banderoles and 70s style belts add personality to the outfit.